Privacy policy

This privacy policy explains how Great Western Microsystems Limited, trading as The Debug Store ("we", "us"), collects, uses and protects personal information when you visit thedebugstore.com, contact us or buy from us. We are the controller of that information under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Great Western Microsystems Limited, a company registered in England and Wales under company number 03152326. Registered office and trading address: Berwyn House, Carrog, Corwen, Denbighshire LL21 9AT, United Kingdom. Email: sales@thedebugstore.com. Telephone: +44 (0)1490 430526.

What We Collect

  • Order and account details: name, company or organisation, job title where you give it, billing and delivery addresses, email address, telephone number, VAT number, and customs identifiers such as an EORI or importer tax number when an export shipment needs one. We do not see or store full card numbers; card payments are handled by the payment providers listed below.
  • Enquiries and support: what you send us by email, telephone or our contact form, including quotation requests and technical questions.
  • Purchase orders and business documents: purchase orders, delivery instructions and accounts contacts that your organisation sends us.
  • Website use: device and browser type, IP address, pages viewed, search terms and how you arrived at the site, collected with cookies and similar technologies (see Cookies below).

We need your name, delivery and billing addresses, email address and payment details to accept an order; without them we cannot supply you. Customs identifiers such as an EORI or importer tax number are required by law for some export shipments, and we cannot ship those orders without them.

Why We Use It, and Our Lawful Basis

  • To process and deliver your order, issue quotations, invoices and proforma invoices, arrange export paperwork and handle returns and warranty claims (performance of a contract).
  • To keep accounting and tax records and to meet export control, customs and sanctions rules (legal obligation).
  • To answer enquiries, give technical advice, prevent fraud, and improve our website and product range (legitimate interests).
  • To send product news and offers by email. If your address belongs to a company or other corporate body, we may send these on the basis of our legitimate interests. If you are a private individual, sole trader or partnership, we send them only with your consent, or because you have bought from us and did not opt out when you gave us your details. Every email has an unsubscribe link (consent or legitimate interests).
  • To set non-essential cookies for analytics and advertising (consent, which you can withdraw at any time).

Who We Share It With

We do not sell personal information. We share it only with organisations that help us run the business, under contracts that require them to protect it:

  • Shopify, which hosts our online store and checkout, and Shopify Payments, PayPal, Apple Pay and Google Pay, which process card and wallet payments.
  • Our banks, for bank transfer payments.
  • UPS and other carriers, and customs authorities, to deliver goods and clear them through customs.
  • Business software providers that host our customer records, accounts, email and email newsletters.
  • Google and Microsoft, for website analytics and advertising, where you have accepted those cookies.
  • The product manufacturer, where a warranty claim, licence registration or technical support case needs it.
  • HM Revenue & Customs, the Export Control Joint Unit and other authorities where the law requires it.

International Transfers

Some of these providers store or process information outside the UK, in the European Union, Canada and the United States. The European Union and Canada (commercial organisations) are covered by UK adequacy regulations. Transfers to the United States go to organisations certified under the UK Extension to the EU-US Data Privacy Framework or, where a provider is not certified, are protected by the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses. Email us for a copy of the safeguards that apply.

How Long We Keep It

Order, invoice and accounting records are kept for six years after the end of the financial year they relate to, as UK tax law requires. Export control records are kept for at least four years from the end of the calendar year of the export, or longer where a licence requires it. Enquiries that do not lead to an order are kept for up to five years. Marketing preferences are kept until you unsubscribe, and a suppression record after that so we do not contact you again.

Automated Decisions

We do not make decisions about you based solely on automated processing that have a legal or similarly significant effect. Shopify screens payments for fraud, for example by temporarily blocking IP addresses or cards linked to repeated failed payments; these checks do not have a legal or similarly significant effect on you.

Cookies

We use cookies that the store needs to work (basket, checkout, login and region), and, where you agree, analytics and advertising cookies. You can block or delete cookies in your browser settings at any time, though the basket and checkout will not work without the essential ones. Shopify's cookie list is at shopify.com/legal/cookies.

Your Rights

You can ask us for a copy of your information, ask us to correct it, delete it, restrict or object to its use, or send it to another organisation. You can withdraw consent at any time. To use any of these rights, email sales@thedebugstore.com. We reply within one month, or tell you within that month if a complex request needs up to two months more.

You can object to direct marketing at any time, and we will stop.

You have the right to complain to us about how we handle your information. Email sales@thedebugstore.com; we acknowledge complaints within 30 days and tell you the outcome without undue delay. You also have the right to complain to the Information Commission (the ICO), the UK regulator: ico.org.uk/make-a-complaint, telephone 0303 123 1113.

Changes

We update this policy when our practices or the law change. The date below shows the latest version.

Last updated: 31 October 2026
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